As a reporter, I was never an expert on the sports I covered — not even softball or volleyball, which pretty much consumed my life throughout my teens — but I was at least present and (mostly) paying attention at games. So, in addition to recording hits and runs and yards and points, I could observe actions and reactions. I could absorb emotions. I could pick up on body language and facial expressions and all the little details that come together to make a compelling story. And then, I could (nervously) walk up to the players and coaches and ask about their experience, adding an extra layer of depth to my understanding of the event and empowering me to tell people all about it in the newspaper or an online video.
Switching from journalism to marketing in mid-life has been an incredibly tough transition, and after two weeks in my latest new job, I think I’ve identified the root of the struggle.
My whole life, one of my biggest fears has always been not knowing — the answers, the way, what to say, what to do, what to expect — because if you don’t know, what use are you to the world?
So far, my entire marketing career has been a whole bunch of not knowing. I seriously feel like I’ve been in a constant state of confusion for three straight years. In trying to stay afloat financially after my journalism job dead-ended in 2018, I basically dove off a cliff — it was a precarious perch, but I’d grown somewhat comfortable there — into an ocean of uncertainty.
Sometimes, I wonder if I’ll ever learn to swim. All this furious paddling and kicking to keep my head above water can get really exhausting.
Continue reading “Authority”







